CHAPTER 2: HIERARCHY OF NEEDS

Hierarchy Of Needs

Low Level Needs To Higher Level Needs.

In order for a design to be successful, it must meet people’s basic needs before it can attempt to satisfy higher-level needs.

The five key levels of needs in the hierarchy are described below:

Functionality needs have to do with meeting the most basic design requirements.

Reliability needs have to do with establishing stable and consistent performance.

Usability needs have to do with how easy and forgiving a design is to use.

Proficiency needs have to do with empowering people to do things better than they could previously.

Creativity is the level in the hierarchy where all needs have been satisfied, and people begin interacting with the design in innovative ways.

Maslow's Hierarchy Of Needs

A good design follow the hierarchy of need. From low level needs to higher level needs according to Maslow's hierarchy of needs. Maslow's hierarchy of needs is a theory in psychology by Abraham Maslow in his 1943, paper. "A Theory Of Human Motivation". Maslow  subsequently extended the idea to include his observations of humans' innate curiosity. His theories parallel many others theories of human development psychology. Some of which focus on describing the stages of growth in humans. Maslow used terms "Physiological", "Safety", "Belongingness and Love", "Esteem" and "Self-Actualization" to describe the patterns that human motivations generally move through.

PHYSIOLOGICAL NEEDS

-breathing, food, water, sex, sleep, homeostasis and excretion

SAFETY NEEDS

-body, employment, resources, morality, the family, health and property.

BELONGINGNESS & LOVE

-friendship, family, sexual intimacy

ESTEEM

-self-esteem, confidence, achievement, respect of others and respect by others.

SELF-ACTUALIZATION

-morality, creativity, spontaneity, problem solving, lack of prejudice and acceptance of facts.